Monday, September 2, 2019

Free Keyword Research Tools

9 Free Keyword Research Tools

9 Free Keyword Research Tools (That CRUSH Google Keyword Planner)

Found this article on The Ahrefs Blog while I was looking for alternatives to the paid SEO tools I had access to on my previous team.

It's basically a short-list of #SEO optimization tools for #copywriters without a corporate budget. Some of them are kooky (hello Keyword Sh*tter) but together, they weave a decent net.

Any other tech copywriters out there? Which tools do you use?

Saturday, July 20, 2019

Side-Stepping Eurocentrism in Wine Tasting

A new generation of wine lover: Faelnar, de Leon + Cailan

What if you want to be a wine expert but you don't have the eurocentric flavor references necessary to impress The Court of Master Sommeliers?

This article takes a look at three guys with ties to the Philippines who are making a big impression in the U.S. Jhonel Faelnar, Miguel de Leon + Anthony Cailan are forging a new path by approaching wine with a distinctly Southeast Asian palate.

"They had jackfruit, fish sauce and hibiscus seared into their memories from a young age, but no honeysuckle, pear or blueberry."

Miguel de Leon laments never grasping the proper notes of gooseberry while working at Chez Panisse in Berkeley. He goes on to say he now detects tamarind seed in a Loire Valley Chenin Blanc. As I read, I'm imagining the sticky seed of a tamarind after it has been scraped across your front teeth.

This article takes us from the first taste of wine for many Filipinos and Fil-Ams (first communion in the Catholic church) to a modern age of descriptors including hints of dried mango, ensaymada cheese buns, turon, champoy, bitter melon, and Milo. Yes Milo, the powdered drink mix.

As a Latina, I learned about expensive European ingredients from my exposure in French restaurant kitchens starting at the age of 17. With a Chilean mother there was always wine around, but the colonial history of Latin America meant that even Chilean wine was treated with classism and eurocentrism. I've never heard of a wine from Valle de Colchagua described as having hints of chirimoya or lĂșcuma. Have you?

The way the guys in the article describe wine is immediately accessible. Check out the full article at Wine Enthusiast. Sommeliers that shun eurocentrism by using references native to a formerly colonized country? How refreshing. #hereforit

Friday, July 19, 2019

Summer Update

It me. 

It's the middle of summer. I haven't blogged for myself in ages. 

Time for an update.

Work
Still copywriting and editing a ton. My current client load includes e-Procurement, fintech for the mortgage industry, a CCM/DXP integration specialist, the same ECM developer in Thailand I've had for 2 years, and travel/food content for a regional intergovernmental org.

To make extra $$$ over the summer, I picked up blog work for a language learning app from Germany and an F&B branding firm from New York. I can fit one more client into my summer schedule, so if you need anything check my LinkedIn and drop me a line. Tech, F&B, and NGO content are all fair game.

Volunteering
Still volunteering with Democrats Abroad. I'm hosting podcasts for the Hispanic Caucus (listen here) and getting the word out to fellow expats about how easy it is to Vote From Abroad. The news from the U.S. is a daily onslaught of political and humanitarian chaos, but voting is what? Fundamental.

Social Media
My friend Ana and I are having success with our Prague restaurant reviews. Some of the big names in the local food scene are interacting with us & we love any reason to eat out more often. Learn about Czech food + more on Twitter @LasSaboritas.

Grad School
It's a 2-year program so I'm halfway done. Looking forward to my thesis on MFI fintech adoption. If you know anybody else working on tech in microfinance, please pass along their info. I will make a real effort to connect with program people, especially in Latin America, later this year.


Those are my life updates. It's been 13 years since I was last on summer break and it's exhilarating. Despite a heavy workload, it feels like sunshine + holidays for me until October.

How about you? What are you working on this summer?

Image: Pixabay

Wednesday, March 6, 2019

My Favorite Things

Food and tech--two of my all-time favorite topics.

Do you think machine learning in F&B is shocking? How do you see computers affecting the future of hospitality?

This article from Heartbeat does a rundown of 4 applications of AI in the food industry:
Applications of Artificial Intelligence in the Food Industry